{"id":72002,"date":"2026-02-13T18:25:05","date_gmt":"2026-02-14T02:25:05","guid":{"rendered":""},"modified":"2026-02-18T06:07:15","modified_gmt":"2026-02-18T14:07:15","slug":"well-people-mascara-review","status":"publish","type":"post","link":"https:\/\/www.thegoodtrade.com\/features\/well-people-mascara-review\/","title":{"rendered":"We Review Well People&#8217;s Expressionist Curling Mascara (2026)"},"content":{"rendered":"\n<p><strong><em>Summary:<\/em><\/strong><em> I&#8217;ve been searching for a clean mascara that actually performs since my early 20s, but most natural formulas melted off my eyes within hours \u2014 forcing me to choose between my values and my lashes. Until I tested the <a href=\"https:\/\/click.linksynergy.com\/deeplink?id=DkqcY\/d68c0&amp;mid=46473&amp;murl=https%3A%2F%2Fwww.wellpeople.com%2Fproducts%2Fexpressionist-curling-mascara\" type=\"link\" id=\"https:\/\/click.linksynergy.com\/deeplink?id=DkqcY\/d68c0&amp;mid=46473&amp;murl=https%3A%2F%2Fwww.wellpeople.com%2Fproducts%2Fexpressionist-curling-mascara\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Expressionist Curling Mascara from Well People<\/a>. This high-performance mascara features a unique curved brush and is packed with nourishing plant oils and vegan waxes that deliver buildable drama without clumping, smudging, or flaking. My lashes look curled, lifted, and miles long on the first swipe, and the formula stays put through everything from dance class to fancy dinners.<\/em><br><\/p>\n\n\n\n<p id=\"h-what-i-love\"><strong>What I love:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Seriously high-performance! <a href=\"https:\/\/click.linksynergy.com\/deeplink?id=DkqcY\/d68c0&amp;mid=46473&amp;murl=https%3A%2F%2Fwww.wellpeople.com%2Fproducts%2Fexpressionist-curling-mascara\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">Well People\u2019s Expressionist Mascara<\/a> stayed put through 90 minutes of sweaty dance class and layers beautifully for any look.<\/li>\n\n\n\n<li>The curved brush with flexible bristles separates and curls without clumping or smudging, even after multiple coats.<\/li>\n\n\n\n<li>Unmatched clean credentials: EWG verified, Fair Trade certified, vegan, cruelty-free, pregnancy friendly, and avoids 2,500 questionable ingredients.<\/li>\n\n\n\n<li>Nourishing formula with plant oils and vegan waxes conditions lashes while providing a weightless, glossy hold that doesn&#8217;t flake.<\/li>\n<\/ul>\n\n\n\n<p id=\"h-things-to-consider\"><strong>Things to keep in mind:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>At $20, it&#8217;s pricier than drugstore options (though cheaper than most $25-$50 &#8220;luxury&#8221; mascaras).<\/li>\n\n\n\n<li>Requires an oil-based makeup remover to take off. Water-based cleansers won&#8217;t cut it.<\/li>\n\n\n\n<li>You\u2019ll want to keep a Q-tip handy for cleanup from enthusiastic application. (Not a product issue,&nbsp;a me issue. Ha!)<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>I started doing my makeup when I was 12 for dance competitions. My look consisted of full-face foundation, bright pink blush, red lips, fake eyelashes, and rhinestones glued to the corners of my eyes. I&#8217;d use mascara to try to blend my real lashes with the fake ones \u2014 the whole thing was designed to be visible from 100 feet away. Think less &#8220;natural beauty&#8221; and more &#8220;circus performer who&#8217;s really committed to the bit.&#8221;<\/p>\n\n\n\n<p>Around that same time \u2014 7th grade \u2014 I got my first real bra <em>and<\/em> started wearing mascara to school. It felt monumental, like I was crossing some invisible threshold into womanhood. I can still picture that pink and green tube I picked up at the drugstore, the one that felt like a secret weapon in my backpack.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote has-text-align-right is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-text-align-center\">&#8220;While I preferred a natural look, mascara became my non-negotiable.&#8221;<\/p>\n<\/blockquote>\n\n\n\n<p>Throughout high school and college, I experimented endlessly with makeup, and while I preferred a natural look, mascara became my non-negotiable. I worked my way through every brand in the CVS beauty aisle, hunting for the formula that would give me the longest, thickest lashes that wouldn&#8217;t budge for hours.<\/p>\n\n\n\n<p>In my 20s, my beauty philosophy took a sharp turn. One of my first jobs was in marketing for a clean beauty retailer, and that&#8217;s where I learned about the toxic ingredients hiding in our everyday products. I was completely shocked and upset \u2014 and immediately went home after my first week and threw out everything in my mom&#8217;s house that contained anything on EWG&#8217;s no-no list. (She was thrilled, I&#8217;m sure.)<\/p>\n\n\n\n<blockquote class=\"wp-block-quote has-text-align-left is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-text-align-center\">&#8220;I found pretty solid clean swaps for most things, but mascara? That kept pulling me back to the drugstore.&#8221;<\/p>\n<\/blockquote>\n\n\n\n<p>I found pretty solid clean swaps for most things, but mascara? That kept pulling me back to the drugstore.<\/p>\n\n\n\n<p>Clean beauty was fairly new in the mid-twenty-tens, and most of the natural mascaras I tried would melt off my eyes in a matter of hours. I knew about the dangers of parabens, coal tar, and other scary ingredients lurking in conventional formulas \u2014 but I was still hard-pressed to give up the confidence that came with long, full lashes. I lived by the 80\/20 rule when it came to making healthy choices \u2013 and I had relegated mascara to the \u201c20\u201d bucket.<\/p>\n\n\n\n<p>When I heard about <a href=\"https:\/\/click.linksynergy.com\/deeplink?id=DkqcY\/d68c0&amp;mid=46473&amp;murl=https%3A%2F%2Fwww.wellpeople.com%2Fproducts%2Fexpressionist-curling-mascara\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">Well People&#8217;s Expressionist Curling Mascara<\/a>, I&#8217;ll admit I was skeptical. I knew it was clean, which I obviously <em>wanted<\/em> to love \u2014 but the part of me that&#8217;s been burned by not-so-long-lasting natural products was bracing for disappointment. <\/p>\n\n\n\n<p>Still, I tested it for a few weeks, wearing it everywhere: Low-key work-from-home days, Pilates, high-intensity dance classes, and layered on thick for fancy dinners. And honestly? Color me surprised and delighted. This mascara is actually <em>amazing<\/em>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-about-the-brand\">About the brand<\/h4>\n\n\n\n<p>Let&#8217;s start with the brand. <a href=\"https:\/\/click.linksynergy.com\/deeplink?id=DkqcY\/d68c0&amp;mid=46473&amp;murl=https%3A%2F%2Fwww.wellpeople.com%2F%3Fsrsltid%3DAfmBOoqtnRGkEsG0g_JXKHodMaTtZ06kmLwWFKcM5S4IquBuPw6UkibR\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">Well People<\/a> is one of the OG nontoxic makeup brands \u2014 I remember seeing them on the shelves at Whole Foods way ahead of the clean beauty curve. Their website sums them up exactly as I would: &#8220;Well People has been making award-winning beauty from premium, plant-powered ingredients long before it was cool.&#8221;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-text-align-center\">&#8220;Well People is one of the OG nontoxic makeup brands \u2014 I remember seeing them on the shelves at Whole Foods way ahead of the clean beauty curve.&#8221;<\/p>\n<\/blockquote>\n\n\n\n<p>Not only have they been at forever, but their products continue to get better and better \u2014&nbsp;more pigmented, longer-lasting, higher-quality, more effective. Over 100 of their products are <a href=\"https:\/\/click.linksynergy.com\/deeplink?id=DkqcY\/d68c0&amp;mid=46473&amp;murl=https%3A%2F%2Fwww.wellpeople.com%2Fpages%2Fclean-commitment\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">EWG verified<\/a>, the highest standard for clean beauty in the industry. And while the FDA has only restricted 11 ingredients from our personal care products, <a href=\"https:\/\/click.linksynergy.com\/deeplink?id=DkqcY\/d68c0&amp;mid=46473&amp;murl=https%3A%2F%2Fwww.wellpeople.com%2Fpages%2Fabout-us\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">Well People avoids 2,500<\/a>. Safe to say, they really have our backs. <\/p>\n\n\n\n<p>They&#8217;re also Fair Trade certified, vegan, cruelty-free, pregnancy friendly, and their products are developed alongside dermatologists. It&#8217;s fair to say Well People is the furthest thing from greenwashing \u2014 they&#8217;re a brand you can actually trust.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-putting-the-mascara-to-the-test\">Putting the mascara to the test <\/h4>\n\n\n\n<p>When I tried their new <a href=\"https:\/\/click.linksynergy.com\/deeplink?id=DkqcY\/d68c0&amp;mid=46473&amp;murl=https%3A%2F%2Fwww.wellpeople.com%2Fproducts%2Fexpressionist-curling-mascara\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">Expressionist Curling Mascara<\/a>, I was thrilled to see that the quality, aesthetic, and longevity matched the brand&#8217;s high standards for safety and sustainability. My lashes looked curled, miles long, and the product layered beautifully \u2014 from a light, natural daytime look to a dramatic, sexy vibe at night. &#8220;High performance&#8221; is the perfect way to describe this mascara. It even stayed put for 90 minutes while I sweated, leaped, and rolled on the floor during dance class.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-text-align-center\">&#8220;My lashes looked curled, miles long, and the product layered beautifully \u2014 from a light, natural daytime look to a dramatic, sexy vibe at night.&#8221;<\/p>\n<\/blockquote>\n\n\n\n<p>Beyond its strong pigment and staying power, this mascara has a unique curved brush with flexible bristles that separate and curl your lashes, making them look long and lifted. I applied anywhere from one to four coats, and it didn&#8217;t clump or smudge. Each swipe just made my lashes a little more dramatic \u2014 and I personally love a little drama.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"2048\" data-id=\"72029\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2026\/02\/01_Before-scaled.png\" alt=\"A person with long brown hair and light skin, wearing a white shirt with black trim, looks at the camera in natural lighting.\" class=\"wp-image-72029\" srcset=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2026\/02\/01_Before-scaled.png 1536w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2026\/02\/01_Before-300x400.png 300w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2026\/02\/01_Before-488x650.png 488w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2026\/02\/01_Before-150x200.png 150w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2026\/02\/01_Before-768x1024.png 768w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2026\/02\/01_Before-1152x1536.png 1152w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2026\/02\/01_Before-1920x2560.png 1920w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2026\/02\/01_Before-900x1200.png 900w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2026\/02\/01_Before-330x440.png 330w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2026\/02\/01_Before-423x564.png 423w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2026\/02\/01_Before-576x768.png 576w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2026\/02\/01_Before-882x1176.png 882w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2026\/02\/01_Before-281x375.png 281w\" sizes=\"auto, (max-width: 1536px) 100vw, 1536px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"2048\" data-id=\"72031\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2026\/02\/After-scaled.jpg\" alt=\"A woman with long brown hair and a white shirt looks directly at the camera; she is indoors with natural light illuminating her face.\" class=\"wp-image-72031\" srcset=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2026\/02\/After-scaled.jpg 1536w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2026\/02\/After-300x400.jpg 300w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2026\/02\/After-488x650.jpg 488w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2026\/02\/After-150x200.jpg 150w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2026\/02\/After-768x1024.jpg 768w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2026\/02\/After-1152x1536.jpg 1152w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2026\/02\/After-1920x2560.jpg 1920w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2026\/02\/After-900x1200.jpg 900w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2026\/02\/After-330x440.jpg 330w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2026\/02\/After-423x564.jpg 423w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2026\/02\/After-576x768.jpg 576w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2026\/02\/After-882x1176.jpg 882w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2026\/02\/After-281x375.jpg 281w\" sizes=\"auto, (max-width: 1536px) 100vw, 1536px\" \/><\/figure>\n<figcaption class=\"blocks-gallery-caption wp-element-caption\"><em>I love the natural look (L), but I also love a little bit of drama \u2014&nbsp;and the Curling Mascara (R) delivers<\/em><\/figcaption><\/figure>\n\n\n\n<p>Even better? It didn&#8217;t flake off. You know how some mascaras dry out over time and little pieces come off onto your skin and clothes until there&#8217;s nothing left around your eyes? Not this one. Well People formulated their Curling Mascara with plant-based oils and vegan waxes for a nourishing, weightless hold. The wax blend contains carnauba and rice, which keep the mascara in place while adding glossiness for a polished finish. Meanwhile, olive oil and jojoba oil condition your lashes \u2014 a bonus that gives you peace of mind that you&#8217;re actually caring for yourself.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote has-text-align-center is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-text-align-center\">&#8220;Well People formulated their Curling Mascara with plant-based oils and vegan waxes for a nourishing, weightless hold.&#8221;<\/p>\n<\/blockquote>\n\n\n\n<p>For the perfect application, curve the brush upwards so the &#8220;u&#8221; shape is on the bottom. Start at the base of your lashes and brush up. If you like mascara on your lower lash line, wiggle the brush back and forth \u2014 I also like to blink my lashes lightly to get perfect coverage on the bottom. <\/p>\n\n\n\n<figure class=\"wp-block-video\"><video data-use-display-dimensions=\"1\" height=\"1080\" style=\"aspect-ratio: 1080 \/ 1080;\" width=\"1080\" autoplay controls muted src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2026\/02\/Video-Feb-11-2026-4-46-58-PM.mp4\" playsinline><\/video><\/figure>\n<script>(function(){if(window.__myVideoDisplayDimsInit){return;}window.__myVideoDisplayDimsInit=true;function apply(v){if(!v||!v.videoWidth||!v.videoHeight){return;}var w=v.videoWidth;var h=v.videoHeight;var ratio=w+\" \/ \"+h;v.style.aspectRatio=ratio;v.setAttribute(\"width\",String(w));v.setAttribute(\"height\",String(h));var p=v.closest(\"figure.wp-block-video\");if(p){p.style.aspectRatio=ratio;}}function wire(v){if(!v||v.dataset.displayDimsBound===\"1\"){return;}v.dataset.displayDimsBound=\"1\";if(v.readyState>=1){apply(v);}v.addEventListener(\"loadedmetadata\",function(){apply(v);});v.addEventListener(\"resize\",function(){apply(v);});}function scan(){document.querySelectorAll(\"video[data-use-display-dimensions=\\\"1\\\"]\").forEach(wire);}scan();var mo=new MutationObserver(scan);mo.observe(document.documentElement,{childList:true,subtree:true});})();<\/script>\n\n\n<p>I made you a little video tutorial so you can see the technique in action. Keep a Q-tip nearby to clean up any little black marks from, let&#8217;s call it, enthusiastic application.<\/p>\n\n\n\n<p>When it comes to removing the product, I&#8217;d recommend using a makeup remover or an oil-based cleanser. I wasn&#8217;t kidding when I said it was long-lasting! I tried using my standard water-based cleanser to remove it, and it took some serious rubbing to get it all the way off. But a little bit of oil broke up the product and removed it immediately. Coconut oil works great as a makeup remover in a pinch!<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"2048\" data-id=\"72033\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2026\/02\/Photo-Feb-09-2026-3-27-27-PM-scaled.png\" alt=\"A woman with wavy brown hair, glossy lips, and gold hoop earrings looks slightly upward indoors, with natural light illuminating her face.\" class=\"wp-image-72033\" srcset=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2026\/02\/Photo-Feb-09-2026-3-27-27-PM-scaled.png 1536w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2026\/02\/Photo-Feb-09-2026-3-27-27-PM-300x400.png 300w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2026\/02\/Photo-Feb-09-2026-3-27-27-PM-488x650.png 488w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2026\/02\/Photo-Feb-09-2026-3-27-27-PM-150x200.png 150w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2026\/02\/Photo-Feb-09-2026-3-27-27-PM-768x1024.png 768w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2026\/02\/Photo-Feb-09-2026-3-27-27-PM-1152x1536.png 1152w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2026\/02\/Photo-Feb-09-2026-3-27-27-PM-1920x2560.png 1920w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2026\/02\/Photo-Feb-09-2026-3-27-27-PM-900x1200.png 900w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2026\/02\/Photo-Feb-09-2026-3-27-27-PM-330x440.png 330w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2026\/02\/Photo-Feb-09-2026-3-27-27-PM-423x564.png 423w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2026\/02\/Photo-Feb-09-2026-3-27-27-PM-576x768.png 576w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2026\/02\/Photo-Feb-09-2026-3-27-27-PM-882x1176.png 882w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2026\/02\/Photo-Feb-09-2026-3-27-27-PM-281x375.png 281w\" sizes=\"auto, (max-width: 1536px) 100vw, 1536px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"2048\" data-id=\"72034\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2026\/02\/Removing-scaled.jpg\" alt=\"A woman with brown hair and gold jewelry has smeared black makeup under her right eye, standing indoors against a white background.\" class=\"wp-image-72034\" srcset=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2026\/02\/Removing-scaled.jpg 1536w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2026\/02\/Removing-300x400.jpg 300w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2026\/02\/Removing-488x650.jpg 488w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2026\/02\/Removing-150x200.jpg 150w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2026\/02\/Removing-768x1024.jpg 768w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2026\/02\/Removing-1152x1536.jpg 1152w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2026\/02\/Removing-1920x2560.jpg 1920w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2026\/02\/Removing-900x1200.jpg 900w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2026\/02\/Removing-330x440.jpg 330w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2026\/02\/Removing-423x564.jpg 423w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2026\/02\/Removing-576x768.jpg 576w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2026\/02\/Removing-882x1176.jpg 882w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2026\/02\/Removing-281x375.jpg 281w\" sizes=\"auto, (max-width: 1536px) 100vw, 1536px\" \/><\/figure>\n<figcaption class=\"blocks-gallery-caption wp-element-caption\"><em>She&#8217;s got staying power! Which means there&#8217;s a little elbow grease required for removal, but well worth it, imo!<\/em><\/figcaption><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-my-final-thoughts\">My final thoughts<\/h4>\n\n\n\n<p>Overall? 10\/10. I love this mascara and will continue to wear it daily. I just packed for a weekend trip, and it was the first thing I threw in my cosmetic bag. I&#8217;ve been testing other clean mascaras for an upcoming guide, and I keep reaching for the Well People Expressionist Curling Mascara to complete every makeup look. I&#8217;ll definitely be repurchasing. <\/p>\n\n\n\n<blockquote class=\"wp-block-quote has-text-align-center is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-text-align-center\">&#8220;I keep reaching for the Well People Expressionist Curling Mascara to complete every makeup look.&#8221;<\/p>\n<\/blockquote>\n\n\n\n<p>In terms of pricing, this mascara costs $20. Yes, more than a $9.99 drugstore find \u2014 but it&#8217;s a pretty fair price compared to the high-end name brands priced between $25-$50. And let&#8217;s be real: Those &#8220;luxury&#8221; mascaras you see at Sephora are probably lower quality and riddled with questionable ingredients anyway. Most of the time, you&#8217;re paying for branding, not product. The Well People Expressionist Curling Mascara also arrived completely plastic-free \u2014 from the cardboard mailer to the recyclable rectangular mascara box.<\/p>\n\n\n\n<p>I&#8217;m so excited to finally have a clean mascara I can count on to actually stay on.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"2048\" data-id=\"72036\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2026\/02\/Photo-Feb-09-2026-12-33-14-PM-scaled.jpg\" alt=\"A close-up of a black mascara wand with bristles, held above an open green mascara tube, placed on a decorative tray with a floral design.\" class=\"wp-image-72036\" srcset=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2026\/02\/Photo-Feb-09-2026-12-33-14-PM-scaled.jpg 1536w, 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423w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2026\/02\/Photo-Feb-09-2026-12-33-14-PM-576x768.jpg 576w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2026\/02\/Photo-Feb-09-2026-12-33-14-PM-882x1176.jpg 882w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2026\/02\/Photo-Feb-09-2026-12-33-14-PM-281x375.jpg 281w\" sizes=\"auto, (max-width: 1536px) 100vw, 1536px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"2048\" data-id=\"72037\" src=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2026\/02\/Photo-Feb-09-2026-12-32-12-PM-scaled.jpg\" alt=\"A green tube of Well People mascara with the wand exposed, standing next to its product box on a decorative tray.\" class=\"wp-image-72037\" srcset=\"https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2026\/02\/Photo-Feb-09-2026-12-32-12-PM-scaled.jpg 1536w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2026\/02\/Photo-Feb-09-2026-12-32-12-PM-300x400.jpg 300w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2026\/02\/Photo-Feb-09-2026-12-32-12-PM-488x650.jpg 488w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2026\/02\/Photo-Feb-09-2026-12-32-12-PM-150x200.jpg 150w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2026\/02\/Photo-Feb-09-2026-12-32-12-PM-768x1024.jpg 768w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2026\/02\/Photo-Feb-09-2026-12-32-12-PM-1152x1536.jpg 1152w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2026\/02\/Photo-Feb-09-2026-12-32-12-PM-1920x2560.jpg 1920w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2026\/02\/Photo-Feb-09-2026-12-32-12-PM-900x1200.jpg 900w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2026\/02\/Photo-Feb-09-2026-12-32-12-PM-330x440.jpg 330w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2026\/02\/Photo-Feb-09-2026-12-32-12-PM-423x564.jpg 423w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2026\/02\/Photo-Feb-09-2026-12-32-12-PM-576x768.jpg 576w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2026\/02\/Photo-Feb-09-2026-12-32-12-PM-882x1176.jpg 882w, https:\/\/www.thegoodtrade.com\/wp-content\/uploads\/2026\/02\/Photo-Feb-09-2026-12-32-12-PM-281x375.jpg 281w\" sizes=\"auto, (max-width: 1536px) 100vw, 1536px\" \/><\/figure>\n<figcaption class=\"blocks-gallery-caption wp-element-caption\"><em>Finally, a clean mascara I can actually count on. <\/em><\/figcaption><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"has-text-align-center has-classico-urw-font-family\"><strong>THIS STORY IS IN PARTNERSHIP WITH OUR FRIENDS AT&nbsp;<a href=\"https:\/\/click.linksynergy.com\/deeplink?id=DkqcY\/d68c0&amp;mid=46473&amp;murl=https%3A%2F%2Fwww.wellpeople.com%2Fproducts%2Fexpressionist-curling-mascara\" type=\"link\" id=\"https:\/\/click.linksynergy.com\/deeplink?id=DkqcY\/d68c0&amp;mid=46473&amp;murl=https%3A%2F%2Fwww.wellpeople.com%2Fproducts%2Fexpressionist-curling-mascara\">WELL PEOPLE<\/a><\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>Grace Abbott<\/strong> <em>is a LA-based freelance Brand &amp; Marketing Strategist and a Contributing Editor at\u00a0The Good Trade. She has a degree in Graphic Design from Parsons School of Design and is the founder of\u00a0<a href=\"https:\/\/www.howtogofreelance.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">How To Go Freelance<\/a>\u00a0\u2014 a brand dedicated to empowering creatives to monetize their skills and build personal brands. Beyond work, she\u2019s always studying a new spiritual modality, painting her bedroom a new color, practicing Pilates, hosting friends, or going on a nature walk with her chihuahua, Donnie. Find her on\u00a0<a href=\"https:\/\/howtogofreelance.substack.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Substack<\/a> or <a href=\"https:\/\/www.instagram.com\/howtogofreelance\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a>.<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n","protected":false},"excerpt":{"rendered":"<p>In my search for a clean mascara, I tested the Expressionist Curling Mascara from Well People. I finally found a clean mascara that performs.<\/p>\n","protected":false},"author":246,"featured_media":72028,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"ep_exclude_from_search":false,"_enable_custom_container":false,"_custom_container_max_width":"","_is_legacy_styles_disabled":false,"_is_thumbnail_disabled":false,"footnotes":""},"categories":[34,332],"tags":[32,3,295,91,92,24],"class_list":["post-72002","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty","category-style","tag-beauty","tag-popular","tag-review","tag-reviews","tag-reviews-featured","tag-style"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>We Review Well People&#039;s Expressionist Curling Mascara (2026) - The Good Trade<\/title>\n<meta name=\"description\" content=\"In my search for a clean mascara, I tested the Expressionist Curling Mascara from Well People. 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